5 Tips for Writing an Effective Job Description

1) Be Specific

Be specific about what skills and experience candidates need to have to be qualified for this position. Don’t just say ‘must be a team player’ or ‘detail-oriented.’ These descriptions are too general and don’t list any specific skills. You want to post something that highlights all the essential tasks required of the job.

2) Have a Clear Objective

Be specific about the position you are hiring for. For example, will this new hire work with others, or will they work on their own? Be clear about what type of results you want to see from this person. Give an example of what you expect the candidate to do in this position.

3) Be Exciting

If you want your company to attract the highest caliber of applicants, make sure your job description doesn’t sound boring or mundane. You need to sell the candidate on why this position is exciting and interesting, not just list out all the essential job tasks. Make sure to include information on company culture, workplace format, and its mission and objectives, and how this role contributes to them.

4) Keep it Short and Sweet

All that said don’t make your job description too long- people won’t read it! Instead, write the job description in bullet points, one sentence per point. And don’t forget to include crucial information like wages, benefits, remote or on-site workplace formats, and whether the role is a contract, full-time, or part-time position.

5) Talk About the Future

Don’t just focus on the immediate position, but what opportunities this role can lead to in the future. Describe how this position can grow into other positions within the company as well as outside opportunities like freelance work or new job opportunities. This will increase motivation for your applicants and encourage them to apply for your open positions!



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Shawna Lake

Shawna Lake


Founder of Deep End Talent Strategies-keeping job seekers and employers connected to what the other side needs and wants in today’s job market.